We wanted to tease visitors with Goodgame's latest game Shadow Kings. The design idea for the B2B fair stand at the GDC / Gamescom 2014 is to abstract the original character design to a "low polygon style". We put that to the limit by cutting the artwork on the back wall into 22 pieces that are only fully visible at a certain point in the alley behind the booth.
The front side follows this idea and the stand opens up. Steles on both sides allow visitors to sneak a peek at the what's going on the inside where screens with in-game videos and a playable demo on tablets offer a closer look at the game. Two rooms in the back, a coffee bar and some stools offer plenty of options for a talk with PR and the developers.